The struggling Old Navy brand wanted a complete rebranding while maintaining its fun roots. At a time when celebrity culture dominated fashion, we created our own celebrities - literally. The Supermodelquins were born, bringing with them Old Navy's first positive sales numbers in years.
I worked on many, many, many pieces of this campaign - these are some of my favorites.
I was also lucky enough to work on the next evolution of Old Navy branding, Funnovations Inc., which was of course, fun. The very best part? Meeting Bootsy Collins.