AMERICAN LEGACY FOUNDATION/AD COUNCIL
It’s tough to quit smoking.
Really, really tough.
TV for the American Legacy Foundation showed that relating to how people feel when they try to quit is the first step to success. Giving them the tools that actually help them to succeed is the second.
Two of the most effective tools for women who are trying to quit are exercise and support. Circle of Friends offered both through a NY City run/walk that raised both money and awareness.
In the same way that babies learn new things about the world around them, Great Start educates pregnant women about the affects of smoking on their unborn child.